3/26/2007

Apple Vacations Honored by the Government of Nayarit, Mexico


Riviera Nayarit Poised to Become a Premier Vacation Destination

PHILADELPHIA, March 22 /PRNewswire/ -- Apple Vacations, the nation's leading tour operator to Mexico, was honored this week for its contributions to tourism development in Mexico, specifically in the State of Nayarit, located just north of Puerto Vallarta on the central West Coast of Mexico. The award was presented by Governor Ney Gonzalez Sanchez of the State of Nayarit, which is poised to become the one of the leading new tourism destinations in Mexico.

Receiving the accolades, Apple Vacations' Chairman and C.E.O. John Mullen noted the tremendous growth opportunities for travel to this developing region of Mexico. "With the continued planned development in this emerging vacation destination, Apple Vacations will support the State of Nayarit with a commitment to double the number of passengers to the region within the next five years." Part of the support includes an increase in the number of dedicated charter flights from U.S. cities to Western Mexico, and plans to offer new nonstop flying from East Coast gateways including Philadelphia and Baltimore. This is in addition to nearly 20 weekly flights from Cleveland, Chicago, Minneapolis, Detroit, Milwaukee, St. Louis, and Dallas.

The visit to Philadelphia by Governor Sanchez and other state officials, including the Minister of Tourism, marked the official launch of a major initiative, the introduction of a distinct new tourism region known as Riviera Nayarit.

Riviera Nayarit, just north of world-famous Puerto Vallarta on the Pacific Coast, is largely undeveloped and is being carefully planned to ensure the natural resources are protected.

Stretching from Punta de Mita all the way to the ancient fortress of San Blas, Riviera Nayarit provides a more laid back vacation experience. Eco-tourists can discover mangroves and habitats for hundreds of birds, dolphins and sea turtles. Accommodations are built with the utmost care in preserving the ecosystem, and range from quaint posadas on the beach to upscale luxury resorts. Activities include its world-renowned surfing, shopping at boutiques featuring local artwork and traditional handicrafts, golf, whale watching, hiking, horseback riding, and endless miles of unspoiled beaches and golden coastline waiting to be discovered.

"The tourism development in Riviera Nayarit is on par with what we saw happen in Quintana Roo, with the development of Riviera Maya over a decade ago," said Mullen. "This is where vacationers will want to go -- it is the 'new' Mexico and Apple Vacations plans to be at the forefront of bringing passengers to this exciting, up and coming region."

About Apple Vacations

For nearly 40 years, Apple Vacations has provided convenient, affordable vacation packages from all major U.S. cities to the most popular sun destinations. Apple Vacations was the first tour operator to deliver one million passengers to Mexico in the early 1990s. In 2006, Travel Weekly named Apple Vacations Best Tour Operator to Mexico. For more information about vacations to Mexico, visit http://sev.prnewswire.com/travel/20070322/CGTH03822032007-1.html# .

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