Mankarios Partnership To Spearhead New Luxury Projects
Mankarios Partnership To Spearhead New Luxury Projects
7/6/2006
By Glenn Haussman
DALLAS – Hot on the heels of its successful gig managing more than $1.5 billion in assets with Ty Warner Hotels & Resorts, The Mankarios Partnership is moving into the next phase of its evolution. The company, with its expertise in luxury hotel development, asset management and property management, has just signed an agreement with Serendipity Land Holdings to provide technical services and ongoing management and marketing for a new $100 million project in Punta de Mita, Mexico.
This marks the second major deal the company has signed during the last three months. In May, Mankarios Partnership announced a strategic alliance with RPC Holdings (formerly Royal Palm Communities), to assist with the development, execution and ongoing management of the Paramount brand of ultra-luxury mixed use developments. Here the company will provide general advisory services, technical assistance, pre-opening services and long-term hotel and condominium management. The first project is to be located in Miami.
When it comes to building the next generation luxury hotel, founding partner Atef Mankarios said in an exclusive interview with Hotel Interactive that today’s luxury consumer is not just more savvy, but brings with them an understanding of the luxury hotel experience gleaned from high-end magazines, television shows on the Travel Channel and personal experiences.
This understanding, combined with a foresight of where the market is headed, will help Mankarios advise Serendipity on the type of experience that must be delivered to define the new luxury market.
“We are building a product that is in competition with every great hotel our guests have ever stayed in, and they have been to the world’s greatest hotels,” Mankarios said. “To be successful we have to be more creative, more precise and more exacting in the execution of services and consistency of delivery.”
The mixed use El Banco in Punta de Mita project will contain just 40 hotel suites and 35 casitas. Each room will have its own pool and the finest amenities and facilities, including a beach club and 10,000 square foot stand alone spa.
When Mankarios was the President of Rosewood Hotels & Resorts he put his imprint on Las Ventanas al Paraíso, a Los Cabos resort he helped create. He also managed the resort through his association with Mankarios Partnership while his company was advising Ty Warner Hotels & Resorts. The property is widely considered one of the world’s best resorts.
Now, Mankarios said the concepts created there will serve merely as a springboard for the El Banco project, which his company will manage under a long-term agreement when it opens. “We are going to take everything we learned from building Las Ventanas and make that our starting point. That project taught us great lessons, but we have evolved and we will use that project as a frame of reference in creating this new resort.”
For RPC, Mankarios said his company will be an integral part in helping the company build a collection of world class mixed use developments that inject each property with not only a sense of place, but a distinct style, architecture and an extremely personalized style of service. At this level of the market, Mankarios said, service is the major defining factor that wins or loses a guest.
Mankarios has long been an expert in service delivery, his firm’s hallmark. “Service is our defining factor and the ability to deliver comprehensive personalized service. We will take each guest and make sure they feel they are the only guest in the building,” said Mankarios.
Tim Koogle, CEO of Serendipity Land Holdings, said one of the reasons they selected Mankarios Partnership was the company’s understanding of personalized luxury and service. “Atef Mankarios and his team’s experience in developing and operating such world class resorts as Las Ventanas at Paraiso in Cabo San Lucas, The Lanesborough in London, and some of the world’s greatest hotels and resorts, led us to this exciting selection. Their level of expertise and credible track record in creating and operating one-of-a-kind resorts guided our decision making. We are looking forward to a long and successful relationship,” Koogle said.
One way he said the experience will be delivered is through an excellent food and beverage program he promises will never rely on celebrity chefs, who he said are rarely behind the stove because they are off opening even more outlets. Instead, they groom chefs from the inside and give them the necessary tools to create a top culinary experience. In any event, Mankarios said true luxury aficionados are past having their meals served under the moniker of a celebrity chef.
“The consumer today is more sophisticated and well rounded and doesn’t believe in going to a place because there’s a name on the door. They go beyond that to what is on the table. We also know better than to chase around a name; we will leave that for the uniformed,” Mankarios said.
Though the Mankarios Partnership has been offered many advisory and management contracts, Mankarios said the only effective way to run this business is to be highly selective regarding the projects his team takes on. He studies the fundamentals to make sure it is a new or existing development is worth pursuing. With the Punta de Mita project, Mankarios said in 10 years the market will be as strong as Los Cabos.
The Punta de Mita project will make its debut sometime in 2008.
7/6/2006
By Glenn Haussman
DALLAS – Hot on the heels of its successful gig managing more than $1.5 billion in assets with Ty Warner Hotels & Resorts, The Mankarios Partnership is moving into the next phase of its evolution. The company, with its expertise in luxury hotel development, asset management and property management, has just signed an agreement with Serendipity Land Holdings to provide technical services and ongoing management and marketing for a new $100 million project in Punta de Mita, Mexico.
This marks the second major deal the company has signed during the last three months. In May, Mankarios Partnership announced a strategic alliance with RPC Holdings (formerly Royal Palm Communities), to assist with the development, execution and ongoing management of the Paramount brand of ultra-luxury mixed use developments. Here the company will provide general advisory services, technical assistance, pre-opening services and long-term hotel and condominium management. The first project is to be located in Miami.
When it comes to building the next generation luxury hotel, founding partner Atef Mankarios said in an exclusive interview with Hotel Interactive that today’s luxury consumer is not just more savvy, but brings with them an understanding of the luxury hotel experience gleaned from high-end magazines, television shows on the Travel Channel and personal experiences.
This understanding, combined with a foresight of where the market is headed, will help Mankarios advise Serendipity on the type of experience that must be delivered to define the new luxury market.
“We are building a product that is in competition with every great hotel our guests have ever stayed in, and they have been to the world’s greatest hotels,” Mankarios said. “To be successful we have to be more creative, more precise and more exacting in the execution of services and consistency of delivery.”
The mixed use El Banco in Punta de Mita project will contain just 40 hotel suites and 35 casitas. Each room will have its own pool and the finest amenities and facilities, including a beach club and 10,000 square foot stand alone spa.
When Mankarios was the President of Rosewood Hotels & Resorts he put his imprint on Las Ventanas al Paraíso, a Los Cabos resort he helped create. He also managed the resort through his association with Mankarios Partnership while his company was advising Ty Warner Hotels & Resorts. The property is widely considered one of the world’s best resorts.
Now, Mankarios said the concepts created there will serve merely as a springboard for the El Banco project, which his company will manage under a long-term agreement when it opens. “We are going to take everything we learned from building Las Ventanas and make that our starting point. That project taught us great lessons, but we have evolved and we will use that project as a frame of reference in creating this new resort.”
For RPC, Mankarios said his company will be an integral part in helping the company build a collection of world class mixed use developments that inject each property with not only a sense of place, but a distinct style, architecture and an extremely personalized style of service. At this level of the market, Mankarios said, service is the major defining factor that wins or loses a guest.
Mankarios has long been an expert in service delivery, his firm’s hallmark. “Service is our defining factor and the ability to deliver comprehensive personalized service. We will take each guest and make sure they feel they are the only guest in the building,” said Mankarios.
Tim Koogle, CEO of Serendipity Land Holdings, said one of the reasons they selected Mankarios Partnership was the company’s understanding of personalized luxury and service. “Atef Mankarios and his team’s experience in developing and operating such world class resorts as Las Ventanas at Paraiso in Cabo San Lucas, The Lanesborough in London, and some of the world’s greatest hotels and resorts, led us to this exciting selection. Their level of expertise and credible track record in creating and operating one-of-a-kind resorts guided our decision making. We are looking forward to a long and successful relationship,” Koogle said.
One way he said the experience will be delivered is through an excellent food and beverage program he promises will never rely on celebrity chefs, who he said are rarely behind the stove because they are off opening even more outlets. Instead, they groom chefs from the inside and give them the necessary tools to create a top culinary experience. In any event, Mankarios said true luxury aficionados are past having their meals served under the moniker of a celebrity chef.
“The consumer today is more sophisticated and well rounded and doesn’t believe in going to a place because there’s a name on the door. They go beyond that to what is on the table. We also know better than to chase around a name; we will leave that for the uniformed,” Mankarios said.
Though the Mankarios Partnership has been offered many advisory and management contracts, Mankarios said the only effective way to run this business is to be highly selective regarding the projects his team takes on. He studies the fundamentals to make sure it is a new or existing development is worth pursuing. With the Punta de Mita project, Mankarios said in 10 years the market will be as strong as Los Cabos.
The Punta de Mita project will make its debut sometime in 2008.
posted by La Punta Realty at 2:55:00 PM
0 Comments:
Post a Comment
<< Home